About Miss Led Studio

General Inquiry


Creative Director : Joanna Henly


+44 788 889 4333

US Representation

Fillin Global






Miss Led Studio

Miss Led Studio Founder and Director Joanna Henly is an Artist, Illustrator and Creative Director.

Joanna illustrates to commission for corporate brands, products, packaging and advertising campaigns with specific experience within fashion, beauty and technology sectors.

As an artist Joanna works from portrait commissions to large scale complex works, this work is often in public spaces or a live performance as part of an event – or she is the event, also creating portraits of guests or responding to a gallery or theme.

In addition she creates personal work which is exhibited globally.

She is a strong promoter of professional practice within art and illustration, including being a Global Ambassador for Liquitex paints and a supports events with the Association of Illustration (AOI).

Jo is a passionate educator, promoted via social media and podcasts to her online audience which reaches 1.3million people. With this at the core of her practice and her experience of ‘live working’ she is well experienced in talking to the camera and communicating with an audience.

Client List

  • Ted Baker: S/S Launch Online 8hr Live Portraiture
  • Samsung: Live Digital portraits Experience Store
  • Swatch: Point of Sale Mother’s Day Campaign
  • Apple: Art work presentation and iPad workshop
  • Illamasqua: Beauty Animation for range launch
  • Reebok:  Miss Led kicks collab & Large scale painting
  • WACOM: Product endorsement & Video Portrait
  • Lufthansa Airlines: New fly destinations campaign
  • Faberge: Storyboard visualisation for event launch
  • H&M: New Season Collection Launch illustrations
  • Head & Shoulders: New product launch web ad
  • Clinque: Animation and published online content
  • LYNX: Product launch, video content, live art
  • Jaguar Land Rover: Live VR activation, Evoque launch
  • VUE: Video content & interview – Luc Besson feature
  • Old Navy Jeans: Tarot card illustrations for website
  • Lenor: Storyboard advertorial for UK magazines
  • Pantene: Illustration concepts for film
  • Mattel: Illustration concepts for Barbie
  • Edding Pens: Influencer Product endorsement
  • McCain: Poster design for a film campaign US
  • Quantum Botanika cosmetic range launch campaign
Products & Packaging
  • BraUn: Illustrations for Travel Products gift set
  • Savse: Product illustration campaign
  • Loreal: Fashion Illustration for industry event
  • The National Trust: Map design collaboration
  • Scott USA: Snowboard related apparel illustration
  • Quantum Botanika cosmetic packaging artwork
  • Laurence King Publishing: Card Game illustrations
  • Cardio: Portrait based card game illustrations
Interior Schemes
  • Henkel Schwarzkopf LA: 6 Floor interior project
  • Henkel Schwarzkopf Canada: Interior vinyl design
  • D&Me: Brompton Road, 4 floor interior paint install
  • Big Chill House LDN: VIP area hand painted interior
  • One Vintage: Glass painted façade and wall install
  • Printspace LDN: Large scale interior painting & expo
  • EyeCandy Festival: Interior mural artwork
  • Selfridges London: Window art direction & illustration
  • Diesel: Various stores in UK for Diesel wall campaign
Live Art
  • Selfridges London: Art direct & illustration window
  • ELF Cosmetics: Live portraiture for Superdrug launch
  • Frey Wille: Live portraiture for Klimt Campaign
  • Ted Baker: 8hr Live broadcast portraiture art
  • WACOM: Live digital art for graphic tablet launch
  • Samsung: Live digital portraits for LDN store
  • Reebok: Trainer collaboration & live painting Barca
  • Milan Design Week: Live painted mural art work
  • NIKE: Live trainer customisation for LFW
  • Big Chill Festival: Huge Main Stage design
  • Big Chill House: Interior painting VIP area LDN venue
  • Red Bull Events: Live Painting for LFW
  • Printspace gallery: DRAWN design festival live art
  • Secret Garden Party: Large scale painting for festival
  • Diesel London: Flagship stores interior murals
  • Diesel Manchester: Store live painting
  • Secret Wars: Live art tournament winner – UK & Europe
VR Environments / Live Art
  • Google Academy Paris: Tilt Brush Product exploration
  • L’Oreal Paris: Live VR Tilt Brush installation
  • Business Of Fashion: VOICES event Presentation in Tilt Brush
  • Unilever Events: Live Tilt Brush art working
  • Jaguar Land Rover: Live activation for Evoque launch
  • VUE Cinema: Advertising video for Luc Beson film


Editorial / Publishing
  • Der Spiegel: Cover design work
  • Fantastic Beasts Official colouring book illustrations
  • HUCK: ‘Paddle Against The Flow’, illustrations
  • Carlton Publishers: Book Cover Designs
  • T3 Magazine: Monthly contributor 2105-17
  • GQ Magazine: Column Illustration
  • Style Magazine, Times: Returning Column illustrator
  • British Airways Magazine: Set of illustrations
  • Boots Magazine: Various make up illustrations
  • Wedding Magazine: Various hair illustrations
  • Little White Lies: ‘What I love about Movies’, illustration
  • Lenor: Storyboard advertorial for UK magazines
  • Top of the Pops magazine illustrator
  • Computer Arts magazine: Miss Led Case studies
  • L.O.V Cosmetics: Make up face chart illustration
  • Quantum Botanika: Packaging insert illustrations
Educational Collaborations
  • APPLE: Regents Street Store, Today at Apple Sesssion
  • National Portrait Gallery: Pick up a Pencil Workshops
  • House of VANS: Miss Led Portrait Drawing Workshops
  • WACOM: Product Endorsed Partners 2014-Present
  • Saatchi Gallery: Miss Led Fashion Illustration Workshops
  • Second Home LDN: Various Art and Design Workshops
Miss Led Products & Publishing
  • Miss Led Portrait Drawing: Rockport Publishers
  • Miss Led Figure Drawing: Rockport Publishers
  • Miss Led Illustration for Fashion: Train To Create
  • Escoda: Miss Led Watercolour Brushes sets
  • The Dot HK: Miss Led Accessories products




Got something to say? I want to hear from you! Leave a Comment

  1. I’d like to be put on the mailing list for your store :)

  2. Kamal Arafa says:

    Great work!

  3. Bree says:

    I just sort of stumbled upon your work this morning. And I just wanted to drop in and say I love what you’re doing! I’m an illustrator myself so I would love to hear more of your behind the scenes stories about how you got to where you are.
    Take care,

  4. Nadine Austin says:

    Hi Jo, just came across your work this morning, when I realised I know this girl from school :-) just wanted to say love your work and so glad to see your doing what you love. Also now regretting not letting you paint up the stairs wall of my flat all those years ago! Xx

    • missled says:

      Hey Nadine! So cool to hear from you …. Ahhhh, long time. Thanks so much for the kind words. I hope all is well in your world xxx

  5. Rachel Dawson says:

    Hi Joanna, I am a Year 13 graphics student carrying out an artist history on your work. I would love it if you were able to help me out and give me a few comments on how you would describe your work and where you get your inspiration. I absolutely love your work and would be honoured if you got back in touch with me. Thanks! Rachel :)

  6. missled says:

    hey, you rock!! You’re doing so well and the paintings are incredible

  7. Leslie says:

    Please add me to your mailing list!
    Fallen in love with one of your pieces! Desperate to have it done as a tattoo!
    Fantastic work. :)

  8. Hey Joana! how are you?
    Was such a pleasure met you at Scrapbook Live yesterday.
    Here is my fb profile https://www.facebook.com/annalaura.massad so we can keep in touch!
    Please tell me when u will expose again or do live paint again!
    Wish u best!
    Kiss ya :*

  9. im a graffiti artist/cartoonist from dagenham essex , just wanted to say hello and a big up ya chest your work is wicked
    if im ever good enough , would love to do a collab with you , let me know lol ,( wont be offended if you wouldnt )

  10. Matt Hunter says:

    Your work is a huge inspiration. I quite often visit your site when I need a kick up the ass! I’m learning so much from you.

  11. Irwin Nenneo says:

    Just discovered you and your amazing work after randomly checking the book Creative Lettering on Amazon…incredible luck! :)

  12. Linda Byrne says:

    Love your work, please sign me up 4 ur newsletter!! ne plans 2 run workshop in Dublin!?! :)

  13. Louise says:

    Hey! Love your work. I was just wondering what brand of pencils and pens you use for sketching?

  14. Maddie says:

    I would love to learn more about your educational background. If you have time, please let me know! Thanks.

  15. Tanith says:

    Hi Miss Led,

    Could I get in on that mailing list as well ?? :D

  16. Nikarra says:

    Hey, I’d really like to be places on your mailing list, your art is awesome!

  17. Hair Galaxy says:

    love your work!

  18. Caz says:

    I’m really interested in a workshop with you, please add me to your mailing list.

  19. Beckie Sanderson says:

    I’d like to be added to your mailing list.

  20. Please add me to your mailing list. Thank you :)

  21. kash.lechman says:

    I’d like to be added to your mailing list… :)

  22. Natalie Zart says:


    Signing up to the mailing list in order to take part in your most amazing comp :)


  23. Please consider me for a workshop and work critique thank you…I have enjoyed your work for a while now and feel you could impart essential knowledge that is crucial to my career… I do hope to hear from you. AL

  24. Lucy Thomas says:

    Hi there I I would love to be part of your workshops in London, I have been painting for a few years and I teach graphic design. I hope to be part of a workshop soon, Lucy

  25. I’d like to be put on the mailing list for your store

  26. Diana says:

    Missled!, I´m super interest in make part of your workshop, so I was wondering if you could add me in your mailing list :). thank u, your work is really gorgeous and inspiring.

  27. nicola nash says:

    Love your work!

  28. Diana says:

    Missled! I´m really interest in make part of your work, so I was wondering if you could add me in your mailing list :). Thank u so much, your work is so gorgeous and inspiring.

  29. Macarena says:

    Hello Miss Led!

    I admire you and your work! It would be fantastic if I could be in your workshop.

    I WOULD LIKE TO LEARN how is the daywork of an artist in his studio, and something about the techniques that you use, how is your way of work.

    I’m gonna cross my fingers! ;-)

    Thank you,
    Macarena Garví.

  30. Maddy Maine (Aurelia) says:

    Hello, I would love to be kept up to date on your creations, doings and general musings. Please add me to the list.

    xxx MM

  31. Sara says:

    I discovered your work about a month ago and I cannot stop to see your drawings. I’m really impress with the portraits, they are amazing. Is it a possibility to be added to your mailing list? I would love to be in touch with the news about your work. Thanks a lot! :)

  32. Hala Syed says:

    Hi, Please add me to your mailing list.
    love your work

  33. Linzi says:

    Pls sign me up really would love to get a place on your next workshop!!! I’m a big fan :-) x

  34. Don’t know if I’ve done it right! But I would love to learn how to hard render and pick out which vital parts of the face to shade. I’d love to work with you!!

  35. Greetings! Add me to the mailing list(: im interested!! (:

  36. Mishfit says:

    Hiya Miss Led.
    I have always loved your work and really admire your focus.
    Please sign me up for your mailing list as it would be great to know more.
    x Mish

  37. Vanda Kolev says:

    Hello Miss Led, I am so exited about your new competition.
    I am an artist based in West London. I would love to have opportunity to meet you and talk about my works and how I could find best ways for professional realization.

  38. giorgia says:

    your art is so great! thanks to add me in your mailing list!

  39. Laurène says:

    I’d like to be put on the mailing list for your store :)
    I love your work, it’s amazing!

  40. Zara Salazar says:

    I love your work and I would like to be add in your main list. at Meet Up lastt monday I also enjoy lister your great experience and advice

  41. Hey, I would like to be added to the mailing list please.

  42. Would you be able to add me onto your mailing list, many thanks!!

  43. Love your work, would love to win your competition also.

    Please add me to your mailing list! x

  44. Leanne Alton says:

    Add me to your mail list please :)

  45. I’d love to attend one of your workshops, looks great!

  46. Hi miss led, can I please be added to your mailing list? Thank you :)

  47. It’s always refreshing to see successful female artists. It’s inspiring and your work is simply elegant.

  48. Mina Rakic says:

    I would like to learn more about fashion illustration

  49. Mina Rakic says:

    I’d like to be put on the mailing list for your store

  50. Hi,i’m an illustrator from Italy, your work it’s so beautiful,love it! (sorry for my english..) greet from Italy

  51. P.s. Add me to your mailing list,i’m interested to learn more about..thank.

  52. Kelly says:

    Hi I’m currently studying to be an illustrator and came across your work. It is amazing! I live in Australia and have family in England whom we visit every few years, I really hope I can enrol in one of your classes when I’m there next!! If possible could you please add me to your mailing list? Thanks so much

  53. Ines Matos says:

    Hello Missled!

    Please let me be part of your mailing list since I really want participate in your most recent competition for professional development oportunity!


    Ines Matos

  54. Joan M says:

    Hi Miss Led

    So nice to see your works. I’m such a fan!!! :)
    Your strokes have character and absolutely amazing and beautiful work of art.
    You will be my inspiration! :)

  55. Roxy says:

    I really like to be on your mailing list! Great job!

  56. Jay says:

    Hello Miss Led, I’ve recently come across your artwork, and I am incredibly impressed! I’m currently in my last year of high-school and plan on pursuing my dream of becoming an illustrator myself. One thing I have to ask, though, is do you use average pencils and drawing paper? How do you keep your lines so crisp and your paper so clean? I struggle with messy lines/paper all the time. I was wondering if there was some trick to keeping artwork smudge-free, especially when your hand accidentally slides across the paper. You’re a great inspiration to me now and I’ll forever look up to you. Keep up the good work!

  57. Mimi Chase says:

    I am such a huge fan of yours, your work is just so lovely! I haven’t seen anything scheduled but, I was wondering if you would ever come to San Diego Comic Con? I would love to purchase a few prints and have them signed. I see you are coming to the US but unfortunately not to the West Coast. Again, I love your artwork so so much, I am a huge fan! Please consider an appearance at SDCC. I’ll promote you, I’ll wear a bikini and hold a sign etc.. hahah!
    Thank you,
    M. Chase

    • missled says:

      Hey Mimi,
      All my prints are available worldwide – I sign and number all of them too. So you can always purchase on the online store :) Thanks for your mail!

  58. Sjofn says:

    Hi Miss Led, really like your work. You’re a great inspiration to me, I would really like to know about your educational background. If you can and have time. Thank you, Sjofn

  59. Leanne hurley says:


    Firstlas a fellow creative I can’t help but be in awe of your beautiful work. Please may I be added I your mailing list!

    Secondly, when will you be running your next workshops? As I HAVE to get in on that, I couldn’t make the last ones and I was gutted. I’d love to hear more about them.

    Keep doing what you love, because we love what you do!


  60. Michiel says:

    I just received my order. Really nice work. I’m really excited! Can’t wait to put them on the wall.
    Michiel (Belgium)

  61. I would like to be added to your mailing list please.

  62. Love your work! Sign me up for the newsletter, please and thank you. :)

  63. Aja says:

    Please add me to your mailing list. Thanks!

  64. Tracey says:

    Please add me to your list – Love your work!

  65. Rebecca Broomhall says:

    Hi Miss Led, just to say I am a huge fan of your work, and if a really good friend hadn’t pointed me in the direction of your work last year, I don’t think I would be doing what I’m doing now, portraiture and hopefully going into a more illustrative direction. Your drawings, paintings and fashion illustrations constantly inspire me to learn more and practice – I love it. I’d like to be added to the mailing list also! All the very best! :-D

  66. Ali Ismail says:

    Will you please add me to your mailing list?

  67. Hello Miss Led! Your work is a huge inspiration!
    I would love to be included on the mailing list.
    Thank you! xx

  68. Natalia says:

    Love love your illustrations, especially your use of colour! Please add me to your mailing list as I would love to hear and see more of your work. Keep up the excellent work!

  69. W.J.S.Baird says:

    Very good work much admire your capability lady

  70. kevin Estupinian says:

    well, hello, I want to say great work and I want To be in the mailing list. Please.

  71. Giscarde Rousseau says:

    Hi from little ol’ New Zealand. Just want to say hi and thank you for keeping us all going with inspiration and pretty illustrations! :)

  72. Chrissy Guinery says:

    I follow you on Facebook & LIVE you work

  73. Juliana says:

    Inspiring all across the board! Thanks for sharing your work and your thoughts :D

  74. Nahtanoj says:

    Hi! your work is awesome, i love it, i want to make tattoos of your images/creations, can i?

  75. Truly , your work inspired me ^__^v

  76. Diong says:

    Mailing list

  77. Lindsay Durdle says:

    Please add me to your mailing list :)

  78. I love your work, they really inspire me and please add me to your mailing list :)

  79. jan lewis says:

    I enjoyed seeing you at theprintspace closing event so I blogged about you. I hope you like it.


  80. Vincent says:

    Hi from down under!

    Your works are amazing! It really inspires me and I love your artworks!
    I would love to see you here in Melbourne, Australia.

  81. Andrew Skilleter says:

    Please add me to your mailing list.

  82. Beth says:

    I am currently writing a double page spread on you for my university work. I am wondering how to started out, what degree you studied and how you built up your client base. Would you be able to give me a quote or some tips towards me starting out as a designer. I am doing my degree in design and publishing and have just managed to get some illustration commission work alongside. You have always been one of my favourite illustrators and and tips would be great !

    thank you x

  83. Bec Broomhall says:

    Hi, could I be added to your mailing list – your work is a massive inspiration to me, many thanks!

  84. mbindawina says:

    I don’t even know where I can start praising you from. I have been drawing for the past 20 years, I am a child prodigy and I am now 24. but to see work like yours greatly inspires me, you are my Cristiano Ronaldo or my Leo Messi when it comes to Art. You are a phenomenon, I’ve never had that exposure of an exhibition and attending one of yours would be an honor, it would be like meeting Barack Obama in person, and looking at your resume its so spectacular. I am more into drawing portraits, but hey as an artist I can do anything it would be my pleasure to be employed by you. May God richly bless you, I love you as a fan and I love your work. I would be humbled to see your reply thank you.

  85. Natalia says:

    Greetings miss Led. I’m 17 years old and I’m from Colombia. My dream is to be an artist and have my own galery and expos. If you don’t mind, I’d like to know about your journey to become such a great artist and what were your studies. I’m a fan of your art, and I think that you have such amazing artworks. I’d be very grateful for your answer, and sorry for taking your time, have a nice day :)

  86. Jonathan Bean says:

    Hello, I love your work. Please add me to your mailing list. Thanks!

  87. Lovely MissLed, i want to be added in the mailing list! :***

  88. Nadine says:

    I love your work especially the details ! I would love to join the mailing list and learn from you.
    Best of luck in your upcoming projects !

  89. Odi - sketch says:

    U hard more future arts good.

  90. Swantje says:

    I have already followed one of your online courses and really love yor work! being an aspiring illustrator myself I am currently looking for the right tablet to also get more digital skills. I know you work with a Wacom, and I also saw the tutorial you have on youtube with Wacom – but I am still not sure which one I should get. I do fashion illustrations and have no experience with digital drawing yet. Which one would you recommend me? the Intuos art or Intuos pro?

    Many thanks :-)

  91. Gemma says:

    Hi there, I’m a member of cassart and I’ve had the pleasure of hearing about your work via their website. You are extremely talented and I adore your work. It really is an inspiration. I myself am an illustrator, sculptor and a colour technician. It would be very much appreciated if you could give me some pointers and advice if at all possible. Keep doing whatcha doing!

    Many thanks: Gem

    • missled says:

      Hi Gem, thanks for getting in touch. Check out the podcast series I talked on at Arrest All Mimics – I’m sure you’ll find lots of inspiration there. Best Missy

  92. missled says:

    Thanks Lex, it’s still one of my favourites also. Dev is such a great guy, and was happy to meet him through friends. He was very complimentary about the piece.

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