The Blog


Sunny times at the studio! Inspired by my recent, but yet to be launched packaging project with BraUn. Very excited to be working bold and colourful. 

Talk with Little White Lies at Foyles Bookstore

It was a real honour to present a talk at the beautiful new Folyes bookstore in Soho, London this week, as part of London Film Festival.

In celebration of the release, ‘What I Love About Movies’, the first Little White Lies book launch, I was invited to share my working process and inspiration for the commissioned portrait created for the book of French Director, Claire Denis.

As one of three of the 50 illustrators commissioned to create works for the book,  I presented large projected images of my working environment and discussed in detail my creative process and influences for the Claire Denis and other similar illustration works created over the last year.  The other illustrators presenting were the wonderfully talented Thomas Danthony and Rupert Smissen

After a really engaging Q&A session,  it was great to meet some of the audience members through an informal book signing. The evening was a huge success.

Big thanks to Creative Diretor and artist Timba Smits, and Little White Lies

What I Love About Movies, Faber and Faber is now available – here

Review by Creative Review 


Starting at 5pm this evening and running till Monday morning a large selection of prints will be available at half price.  Crazy huh? I know … So now’s the time for you to get your hands on your favourite one, or two perhaps.  Check the Bigcartel store to see the reductions available – Sale starts at 5pm


These are my favourite 8 portraits of 14 commissioned earlier this year for Freemaverns.  The time on these was extremely tight, and the only photo references I could access of each employer were their teeny Twitter avatar images – tiny!  So with this in mind the images are very stylised with the addition of watercolour blushes and texture.   The directed colours adhered to a very limited brief palette.  Was great to try a fairly new way of colourisation and make a bit of a mess with paint instead of working solely on the Cintiq! Another set coming soon

Corporate illustration Miss Led Joanna Henly


Here are a couple of illustration options created for a campaign pitch last month.  Really loved doing these guys, the client however decided to go in another direction.  The product, the central block colour, has been edited for obvious reasons.

joanna henly fashion illustration miss Led




Just this morning received my copy of the latest, High Life – British Airways Magazine, where you can see my double page image illustrating their top recommended technological companions for the avid traveller.  With a supporting Miss Led Vitruvian Man the brief required a background relaying the technological theme.  Here is another piece that sees my style covering different. Was great to diversify again.

The client was extremely specific when it came to the final outcome; from composition, elements and even colour.  The piece started as a line drawing, only using Photoshop for line, fill colour and a little blurring of original pencil marks.


Retro inspired design style for some food illustration that I created as part of the 11 cities project for Lufthansa Airlines.  More coming soon!  Really loving collaging these pieces.

Porth-y-Swnt, The National Trust Map Collaboration

I’m really proud of my recently published collaborative project, working with the wonderfully talented  Tina Borkowski for The National Trust.

It was such a great opportunity to diversify my work, which at times was a real challenge as The National Trust have such a strong and beautiful visual identity that had to be acknowledged at all times.  Each illustrative element worked on, started with pencil and a sketchbook, some with great detailing.  The work was then carefully stripped down to create the final retro vector style you can see here.  Lovely to work on another Welsh project.  You can see the complete project, including details and first sketches in my  Portfolio  Mwy fel hyn os gwelwch yn dda!


New versions of my Fashion and Beauty favourites

After a crazy busy start to the year, it’s been a welcome couple of weeks calm.  It’s seems like a long time since my portfolio has had a real boost.  So here’s some more work – please see all work together here: Illustration Web

Much, much more to come!



What’s programs do you use?  Do you work digitally or by hand?  How many sketches do you have to do before you get to the final one?  Your drawings always look so perfect, do you trace?

I work by hand mostly … sometimes it takes about 4 sketches, other times it comes at once.  But when I’m sketching a lot around that time, the finals come easier and quicker for me.  I trace some of my drawings so that I get a finer line, as the first one is normally messy.

Hi , i love your work!  im about to start graphic design at uni and im also interested in illustration but am a little worried about my future as an artist. During these years, how have you managed financing yourself from your art? Or did you have to take on some other random job out of your field? I dont want to get rich, just to be able to do what i love doing with the basics  hope you have a lovely day xx

I did have another job when I was starting out, but outside of that time I promoted the work I was creating to make sure my images were seen by as many people as possible.  It’s important to look at the resources that are available for you along the way, such a start up grant or funding.  Thanks, you too!

Hi Miss led, you are a talented artist! I love your work.  My question/s to you is what inspires you to do your work and how long it has taken you to get where you are.

Many things inspire me; a look, an attitude, fashion, film, light, music, creative spaces… How long? I’ve done the many years of academia if that’s what you mean.  But Miss Led is only just 6yrs old now, this month infact.

Hello, hope you’re well. I think I first came across your work via Flickr about 6yrs (?!) ago and you were just getting back into illustration and trying to get some work – and now look at you  My question is, other than dedication and super hard work, in your experience what hints/tips would you give folks trying to make a hobby/passion into something more? Cheers

Thanks so much! Okay, sheer determination I’d say… but sacrifice too, believing that at some point all will be well, life will become more comfortable, money will get easier. So in short, belief… Does that help? Get sound advice, make sure you get feedback from the work you are creating – find out what works, what doesn’t – keep evaluating and assessing.  Make it fun. The work will develop.

What is the most important part to draw correctly?

When doing a varied composition – for me the face, is the most important – once that is ‘right’ in my eyes then the rest will fall into place.

Were you always aware that this style you have, was the style you have always strived towards? Or did u just fall into it??

It’s something that’s grown since drawing… that’s many years of shaping my line, the ideas and compositions and tonnes of inspiration and accidents along the way. its definitely not something i just fell into. That would be way too easy and no fun at all :)

Do you think you have a unique style? Do you personally like it or do you wish you had the style of somebody else?

I like my style, I think it’s unique to me… I love lots of other artists work but with mine, I know it, have cultivated it and can build on it. I’m happy

I saw your workshop video and you transferred a pencil drawing with carbon paper.  Do you do this process every time?  And can you recommend a particular carbon paper to use?

Not all the time, it work well when playing with an image you don’t necessarily want to gamble with. Sometimes you don’t need the intimidation of working on top of lines laboured over for hours. I’m still looking for good carbon paper.  You can get Trace Down from Cass Arts, it’s a little dark for me but does the job all the same :)

Do you get excited by your work?

Ha, good question!  Yes, I do excited by my work.  If I’m not excited, how can I expect anyone else to be?  Sometimes if I’ve tried something new or an image has exceeded my expectation then that can be thrilling.  You know when you’ve created something super exciting when it’s the first thing you want to see the next morning. 

Want to be my teacher?

:) I’m not sure I’ll be doing one to one teaching in Romania but I am running further workshops in London and Vienna with other locations in the pipeline.  There will also be further step-by-step videos and projects available.  Check my character portrait uploaded in stages on my Behance page